About the Program
What causes someone to drive miles, even hours, out of their way to shop at one particular store, when competing stores line the streets along the way?
The answer is found in Destination Creation.
For more than 25 years Jon Schallert has been teaching businesses and communities how to turn themselves into Consumer Destinations. Following his highly successful Destination Business BootCamp®, Jon unveiled the Destination Creation Course® in 2019 to bring his value-rich insights to more businesses across North America.
Every business, organization and community, no matter what their current situation, can use this material and approach to grow their sales and customer traffic.
The Destination Creation Course® covers these eight topics:
- Becoming a Destination Business
- Your Unique Positioning Statement
- Your Leadership Responsibility
- Targeting Your Most Profitable Customers
- Capturing Consumer and Media Attention
- Creating a Customer-Focused Company
- Marketing Your Destination Business
- Collective Marketing
Next Course Schedule: Q1 2024, date tbd
If you are interested in this course, please CONTACT US HERE.
About your Facilitator
Robert Killen is both a passionate business mentor and a highly skilled presenter.
Whether designing brands, financing growth or working as a consultant, Killen has spent over 30 years helping strengthen businesses. He has worked in the arts, design, banking, non-profits and the military. His mentorship work has been provided as a consultant, with Chambers of Commerce, as a Small Business Development Center Director, and via his ongoing contract as Deputy Director of RAIN.
Killen is an award-winning presenter, having spent over twenty years studying the power and art of storytelling. He is a curriculum developer and instructor, authoring numerous courses on topics including business startup, organizational culture, public speaking and identity curation. In 2007 Killen advanced to the finals of the World Championship of Public Speaking.